Established in 2003, V.MAGAZINE (Vision in Life Magazine) is the first and only eyewear media in Hong Kong. Served as a trusted and reliable source for news about eyewear design, industry updates, fashion and lifestyle trends, V.MAGAZINE now connects with readers from around the globe through both printed publication and various online channels. Printed V.MAGAZINE is published quarterly and distributed mainly to Hong Kong, Macau, Mainland China, Taiwan, Japan, Korea and Southeast Asia.
VOS (Visionaries of Style), first organized by V.MAGAZINE in Hong Kong Optical Fair 2004, is a place for revolutionary and creative independent labels. Upholding concept of strong originality and artisanship, VOS is the hub of the boldest and extraordinary eyewear design. VOS is now organized twice a year during Hong Kong Optical Fair in November and VOS Tokyo Eyewear Show in April.
Created in 2011 by V.MAGAZINE, V.AWARD gives prizes to the most outstanding eyewear design that excel in stylistic creations or technological innovations. The remarkable eyewear designs are acknowledged by professional jury in three categories - Optical Frame, Sunglasses and Technology.