The 50th edition of MIDO came to an end on May 2 amid enthusiasm and optimism. The appointment for all industry professionals is for next year, February 4-6, 2023, once again at Fiera Milano Rho. Plenty of innovations and a variety of experiences were offered to participants eager to experience emotions and meet each other in-person, at an engaging event that brings fashion back to the forefront and relaunches the eyewear industry. From the opening event world premiere of the previously unreleased music composition by Maestro Ennio Morricone “Infinite Visioni”, to the performance by Dargen D’Amico and the celebration of the stars of the show and of the industry with the Bestore and Stand Up For Green awards.
This was a crucial event for the entire sector, an opportunity to share experiences and conduct business, as well as a chance to network, brainstorm and discuss new ideas. The over 660 exhibitors from 45 countries across 5 pavilions and 8 exhibition areas met visitors from over 50 countries: Europe (in particular France, Spain, Germany, Great Britain, Portugal, Greece, The Netherlands, Switzerland), United States, Israel, Brazil, India, Tunisia, Iran, South Africa and United Arab Emirates.
For this important comeback, the organizers wanted to welcome exhibitors, buyers, opticians, designers, journalists with an extraordinary opening event on April 30, which was just a taste of the many innovations and emotions in store at the 2022 edition. The event was opened by the world premiere of “Infinite Visioni”, a piece written by Maestro Ennio Morricone for the 50th anniversary of MIDO, in 2020, to the notes of which Nnamdi Nwagwu and Sofia Macinanti danced. Another emotional moment, with a “dive” into the past, was the celebration of the protagonists of MIDO: the Past Presidents and the 10 long-term participating companies of MIDO, which include FEDON 1919, LOZZA, MARCOLIN, MAZZUCCHELLI 1849, NEOSTYLE, OTTICA ITALIANA, POLYOFTALMICA NEW, SAFILO SORDELLI FRANCO, VEDERE.
Audience of the opening event received the special MIDO 50 glasses, produced in limited edition by the young Italian brand Spectaful for the Yugaav collection, following a contest among the players in the sector for an iconic pair of glasses to represent the anniversary.
On May 1, day 2 of the fair, the much-awaited award ceremonies of the BeStore and Stand Up for Green MIDO AWARDS were held in the Fashion District square. The BeStore Award, bestowed every year on those optical centers that stand out in the global eyewear industry, was presented this afternoon by MIDO President Giovanni Vitaloni in the Fashion District square. The winner of the award in the Design category is the Indice store, located in Cortina d’Ampezzo, also known as the “Queen of the Dolomites”, which was selected for its exceptional concept and layout as well as for its careful design and furnishings that help bring to life an unforgettable environment.
The Mumbai-based Classic Vision store was awarded the BeStore Innovation award, for its cutting-edge customer service and interaction, but also for its communication skills, professional ethics, human values and emotional intelligence. Classic Vision is an optical center capable of catering to a broad range of diverse customer needs and is focused on inclusiveness and advanced technological tools.
MIDO also hosts an absolute novelty this year: the first Stand Up For Green award ceremony. The winner is Good’s, a Italian exhibitor who stood out for the best store construction in terms of reusable structural elements and materials meant to minimize its environmental impact. Indeed, recycled materials from restoration sites and plexiglass elements that will be recovered and reused have been used to build the stand.