RX Japan Ltd. (Formerly Reed Exhibitions Japan Ltd.) and Fukui Optical Association, organisers of Asia’s leading optical trade fair, International Optical Fair Tokyo (IOFT), announce that this year’s 34th edition of the show will be a very exciting one. Due to the great success of IOFT 2020 which was one of the few international optical shows held in 2020 under the pandemic period, IOFT 2021 is gathering more expectation as the leading optical show in Asia. The exhibition halls are expected to be filled with 300 exhibitors and 11,000 visitors. A great range of eyewear and related products will be showcased at IOFT 2021 ready for business trade.
■ Solid business platform in Japan and Asia
Continuing from previous years, the concept of IOFT 2021 is simple – “Firm business platform in Japan and Asia”. The concept has not changed yet the show is expected generate even hotter edition. Many previous exhibitors and new companies have already secured their space.
■ 5 Exhibiting Zones
All exhibitors will be spread throughout the exhibition hall, depending on the category the exhibitors want to promote their products. This year consists of 5 zones named and themed as below:
- Fukui Zone: “Made in Japan”products especially from Fukui. Fukui prefecture is Japan’s major production area for eyewear.
- “tide” – The IOFT International Designers: The dedicated are for stylish and unique international eyewear designers.
- General Zone: Exhibiting eyewear accessories, testing equipment, Lenses and frames.
- Luxury Zone: Showcasingall kinds of luxury eyewear, including platinum, gold, and jewels.
- IOFT Boutique: Dedicated to the most avant-garde and expressive eyewear.
■ Opening Ceremony of IOFT 2021
An opening ceremony will be held at 9pm on October 18. A total of 25 leaders from major retailers, wholesalers, association members and buyers of the industry will attend the ceremony to show their support to IOFT.
■ 24th Japan Eyewear Award (JEA)
JEA takes place annually inside International Optical Fair Tokyo (IOFT). It selects and honors the best new design eyewear to be introduced in this fall and winter. It consists of 5 categories: Men’s Eyewear, Ladies’ Eyewear, Kids Eyewear, Sunglasses, Functions & Technologies, and from each category, three winning products and a Grand Prix product will be announced.
■ Show Outline
Exhibition Name: 34th INTERNATIONAL OPTICAL FAIR TOKYO (IOFT 2021)
Dates: October 18(Mon)-20(Wed), 2021
Venue: Tokyo Big Sight, Japan
Official Webpage: https://www.ioft.jp/en/