The well-established eyewear label Götti Switzerland has just opened its second brand store in Basel, Switzerland, after the original brand store in Lucerne. The second store project is accomplished in collaboration with the leading optician Ramstein Optik. Both companies are united by a passion for eyewear and first class service. A “space” was created to experience the complete Götti Switzerland collections with their entire diversity.
The clear product design language is echoed by the store interior. Glasses, many produced locally, are presented in a very special atmosphere. Unique is the wide and complete palette from the entire collection – complimented by a team confident with the brand, having worked closely with it for many years. Thus, competent advice and comprehensive care with visual testing is given, and the Swiss eyewear label is tangible at every level. This added value attracts customers from near and far providing a unique shopping experience. The interior design was created by Götti Switzerland and executed using local partners. In addition to the spacious display wall, which presents the products in the proper light, and allows for self discovery of the collections, the focal point is a chandelier of glass spheres and over 400 acetate frames which is enthroned over the service counter.
“The second Götti brand store fulfills a longstanding dream,“ according to Sven Götti. “We found the perfect partner with Ramstein Optik. The basis for such a close collaboration has to be a specialty store, and a team acquainted with the collection for many years that uncompromisingly identifies with the brand.”