Mandarin speaking TV & film star & entrepreneur, Wu Chun has been announced as the BOSS Eyewear ambassador for 2020. Best known for his work on the movies and series of TV drama, Wu Chun is a renowned icon in Asia. His noteworthy and influential sense of style creates an undeniable synergy between the actor and the BOSS man, making him the perfect choice to wear the signature styles from the Spring/Summer 2020 BOSS Eyewear collection.
“The BOSS brand understands the desire to look good without compromising on comfort or individual style, which is something that resonates with me.” says Wu Chun, “Fashion represents a form of power. I think it’s power to express yourself.”
Introduced by Wu Chun with the words “Everybody has a story to tell” in the campaign, shot by Matthew Brookes, is an optimistic fusion of pop color, effortless cool, and endless possibilities, with Wu Chun bringing a laid-back, playful approach to the modern frames in the Spring/Summer 2020 collection.