Hong Kong is rich in commercial wiz and has the highest earning power in the world. However, speaking of creative industry, it seems that Hong Kong has not reached the level where it can win overseas. Even local people may not be willing to appreciate local design. Very often, foreign brands are always viewed way better then local brands, in the mind of many. In fact, there are many outstanding artists in Hong Kong, such as Pazo Ho, who has been working in the eyewear industry for decades, and can’t live without glasses. At the end of last year, he finally set up his own eyewear brand 22° eyewear which was born on earth at 22.16-22.38 degree Latitude North (between New Territories and Hong Kong Island).
“Recycle” is the priority to the brand. Almost all parts of frame are recyclable. The brand mainly utilizes a new eco-friendly material in producing frames, which is Ethylene Vinyl Acetate. This material has high flexibility like rubber. It is bacteria/water/moisture-resistant. Non-toxic and super light. In the part of metal, 22° eyewear uses only titanium which is easy to adjust and light. One interesting thing is that all eyewear can float so you don’t have to worry about losing them in the depths.
If ‘Recycle” is the core of the brand, “Raw” is how it looks in the outside. The brand advocates the nature and respect the unusual beauty brought by scar and every little imperfection. Every piece conveys a feeling of rawness. In fact, they are all the result of meticulous craftsmanship and design. Handmade by artisans from cutting, polishing to finishing. Thanks to the new material, 22° Eyewear is able to produce frames with cement-like look, creating impression of unique rawness.
Another special point is the nose-pad free fitting design. Some styles are designed with 10mm thick front and the triangle angle of the “nose part” is tuned a bit narrower for nose fit. Therefore, the eyewear can stay in place on the face even without the nose-pad. Check it out if you are interested to discover more about this sustainable experimental Hong Kong based eyewear brand.