“The attitude of a streetwear brand with the know-how of an independent creative eyewear label – we have created a strong, identity-driven sunglasses collection, with a completely new mission cultivated on the streets, at the heart of the avant-garde factions of urban culture…”
Founded in a design studio in London’s Old Street (Shoreditch) in June 2018 by Marcello Martino, Covrt Project represents the first real standalone eyewear brand designed by a specialist frame designer for streetwear connoisseurs. Drawing inspiration from across the globe, the label sets out to highlight the perception of eyewear as a fashion accessory in a collection which embraces new technologies, advanced materials and state-of-the-art details culminating in outstanding aesthetics and unrivalled functionality.
The first collection _Mission One is releasing four sunglasses designs created in lightweight milled steel and three in premium Mazzucchelli acetate. Made in Italy, this avant-garde, fashion-forward collection offers an antedote to mainstream eyewear, fusing innovative, tech style with the high-spec production expertise of one of the most advanced eyewear factories in northern Italy.