With some thousand exhibitors covering the entire optical and eyewear industry, the SILMO is just as recognized and eagerly awaited for the many activities that it offers, demonstrating its philosophy: to combine information and discoveries with a fun, friendly spirit. A 360° trade fair that offers professionals the opportunity to immerse themselves in this universe in a new way and to enjoy a not-to-be-missed convivial break at the Champagne Bar… Here is an overview of what you absolutely should not miss before and during the trade fair.
New in 2019
THE SILMO HACKATHON
for 24 hours, five international multidisciplinary teams of five people each are invited to imagine tomorrow’s retail world. Open to professionals in vision, distribution, merchandising, design, the social sciences, marketing and production – from the optical world or elsewhere –, this collaborative event should provide some stimulating answers to the changes on the way.
Retro gaming is in vogue, attracting enthusiasts and nostalgics alike to video games dating from the 1980s to the early 2000s. As the spirit of SILMO is also fun and light-hearted moments, and the phenomenon of the come-back of old-school games has not escaped the attention of SILMO, it offers its visitors to discover or rediscover three great video game classics unveiled progressively before the show’s opening.
Now you can play after registration:
SILMO D’OR: THE 25TH ANNIVERSARY
The SILMO D’OR awards have been recognizing companies all over the world since 1994, and this edition is an opportunity to look back on how much these past 25 years have stimulated R&D with technological innovations and stylistic creations that have enabled the optical and eyewear world to make great strides.
THE FRENCH TOUCH
Behind each exhibitor is a company, a story, an identity, and enthusiastic, involved professionals: the SILMO pays tribute to them in words and images, with a focus on the experts of French eyewear.
Things that are not to be missed include THE SELECTION: showing an exclusive, selective panorama of trendy products by the exhibitors in the Trends by Silmo publication; SILMO NEXT: the futurology space featuring theme lectures on the market, innovative business corner and a variety of products and distribution services; THE TALKS: Within 30 minutes, each speaker presents a perspective to help envision and understand the future; SILMO ACADEMY: Opticians and vision specialists may develop their knowledge with the professional scientific research result. This edition focuses on “refraction”; NOS CHERS OPTICIENS (Our Dear Opticians) WEB SERIES: the second season of “Our Dear Opticians” features new characters and unexpected twists.