TECHNICALLY, EXCELLENT.
Jacques Marie Mage continues to push the limits of visceral storytelling and product innovation with a growing list of creative partnerships that now includes a collaboration with White Mountaineering, an outdoors-inspired streetwear label based in Tokyo. In much the same way that JMM strives to combine Old World quality with next-generation production, White Mountaineering has built a sturdy rep as a sophisticated purveyor of performance gear that is aesthetically provocative and impressively technical.
Together, JMM and White Mountaineering have created the “Mont Blanc”,
spectacles that also embody the idea of metamorphosis. The frames are modified
versions of JMM’s “Felix” glasses, a limited edition series handcrafted from
sturdy 10mm-thick plant-based cellulose acetate that feature an anti-corrosive
and hypoallergenic beta titanium exoskeleton that provides notable strength and
durability.
Its here, at the intersection of acetate and titanium, sport and style, that
opposites not only attract, but make each other stronger, resulting in unique
and timeless eyewear capable of braving the elements while shining with an
enduring sense of stoicism.
